The production of a scarf is not just pressing a button… These pictures give you an impression of how one of our most popular scarves from the AW10 collection is being made.
Everything is hand printed as you can see. For each colour in the print a new frame is used.
Therefore the workers need to place all the frames very precisely in order to keep the correct motif.
Very impressing work and it might give you an understanding why the prints can vary slightly from scarf to scarf!